When it comes to Instagram, it seems like every time you open the app these days there is a new feature, icon or button to press.
With all this innovation itâ€™s easy to miss all of the great features that will make your business life so much easier.Â
Here are 10 great tricks and features that the gang at #SMPerth absolutely canâ€™t do without.
Hiding repetitive ads
If you are on Instagram a lot the chances are youâ€™ll get hit with the same few advertisements time and time again (this month itâ€™s the same 10 seconds of The Chilling Adventures of Sabrina). These can easily be avoided, however, in just two clicks. Next time you see the ads just go to the top right hand corner, click the three dots and click â€˜hide postâ€™. The post will now be hidden so on future scrolling missions it wonâ€™t be there to annoy you.
Spring clean your search history
Itâ€™s no secret that Instagramâ€™s algorithms show you posts based off what posts youâ€™ve liked previously. This can mean you find yourself looking at the same three dogs in clothes day after day. If youâ€™re looking to break free of that cycle and look at something new, why not clear your search history in settings. Start off with a clean slate and open yourself up to new things!
Bring your filter to the front
If youâ€™re doing Instagram branding correctly then itâ€™s highly likely you use one or two filters all the time. To save yourself from constantly scrolling through the 25 filters why not move your favourites to the front. Simply hold, drag and drop your desired filter next to the â€˜Normalâ€™ filter and it will save you countless scrolls in the long run.
Review your liked posts
If youâ€™ve ever wanted to take a look at what your past self was looking at on Instagram, checking out the â€˜Posts youâ€™ve likedâ€™ section in â€˜settingsâ€™ is a must. Looking at all the posts in a stream can give you a clear perspective on what things you like or are drawn to on Instagram, giving you valuable information about what people like you could be interested in as well.
Saving a quality post
While this isnâ€™t exactly a secret, itâ€™s important enough to put it in here anyway. Saving posts is hugely beneficial, if you see a post that you could take inspiration from or do something similar to on your own account, SAVE IT. If you donâ€™t, chances are youâ€™ll never be able to find it again.Â
Pre-approving tagged posts
Approving tagged posts is a great feature for businesses to make sure that no inappropriate content gets distributed with your brand’s tag attached. This doesnâ€™t happen often, but when it does this feature is a lifesaver. Get into â€˜settingsâ€™ and turn it on if you havenâ€™t already (under the â€˜photos and videos of youâ€™ tab in settings).
Keep track of your competitors with notifications
If youâ€™re interested in what the competition is doing on Instagram, using post and story notifications is a great way to do that. Just go to their home page and click the three dot menu for the option to enable it. Youâ€™ll be studying the competition in no time!
Scout locations and event venues using location PLACES search
If youâ€™re looking to book a work event or a find a location suitable for work meetings use the â€˜Placesâ€™ search option to get the truth about what the place is really like. This search style will give you all the photos other people have posted from that specific location, allowing you to get a more accurate view of the place and avoid all the shiny, professional photos from their website or social media account.
Automatically filter and remove inappropriate comments
It sometimes feels like social media is 2018â€™s equivalent of the wild west; there are no rules. Your business can be happily posting on Instagram when all of a sudden it comes under fire from a hail of swear words and anger from the comment section, seemingly without rhyme, reason or merit. To protect your business from this, set up â€˜manual comment controlâ€™ in â€˜settingsâ€™ to screen out specific words or phrases so you can stop your stakeholders reading wild comments, and you can deal with them personally and privately.
Stop the competition checking out your story
While you want people to see what you and your business are doing on a day-to-day basis, you might not want to show your competition. The â€˜Hide your Storyâ€™ feature is a great way to do that. Simply go to their page, click the three dots in the top right hand corner and press â€˜Hide your storyâ€™, allowing you to post without fear that prying eyes are watching your every move.Â
If you want to read more about Instagram and get some great inspiration, check out ourÂ Instagram Stats for 2019.