7 things to include on your LinkedIn Profile

LinkedIn is no longer known only for their résumé and job searching capabilities.

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

There’s so much advice around what NOT to include on your LinkedIn profile, so what should you really add to your profile to make sure you stand out from the other half a billion users?

Here are 7 things to include on your LinkedIn profile.

Professional Photo

First and foremost, use a professional photo. You don’t need to be super serious, but don’t look too laid back either, otherwise people may wonder if you’ll get any work done at all.

For more detail on what makes a great LinkedIn profile picture, check out our article 8 Things To Avoid In Your LinkedIn Profile Picture.

Contact Information

Don’t forget to include your contact details in your LinkedIn profile. If people can’t get in touch with you, how will they ever be able to hire you?

Accurate Job Title

This can be a little contentious for some people but think very carefully about your job title. It appears below your name wherever you interact on LinkedIn – when you post an update, when you comment on someone else’s post, when you comment in a group and when you post an article.

A while ago, people used to love calling themselves ninjas, rock stars, superheroes and other equally inane descriptors. Unless you are an actual ninja, rock star or superhero, please don’t delude yourself you are any of these things IRL.

And let’s face it: real ninjas, rock stars and superheroes are hardly going to be looking for their next career move on LinkedIn, are they?

Punchy Summary

Your LinkedIn profile summary is meant to be just that – a summary. Don’t just copy and paste your experience into your summary. Don’t just write a list of your skills or what you’re looking for next.

Give people an idea of who you are, what you’ve achieved so far in your working life, back it up with some stats and right at the end, give them a reason to contact you.

Relevant Experience

Just like your resume, think carefully what you include in the experience section of your LinkedIn profile.

Consider what roles you’re interested in and tailor your experience to fit.

That doesn’t mean lie, but it means focus on the most relevant roles and skills you’ve developed over the years and make these stand out.

And yes, you can ditch that paper round you had when you were 14!


Did you know that you can include a video in your summary and your relevant experience sections?

If you’ve got any video that would help to give your connections more of an idea of who you are and what you can do, make sure you upload it or link to it if it’s hosted on a website already.


As much as people think education is less important now, there are good reasons to still include as many relevant studies as possible.

Firstly, it shows you’re prepared to upskill or retrain for the right role or industry.

Secondly, when it comes to searches by recruiters, they can search for people with specific qualifications such as an MBA or PhD or even a degree or particular course.

So even if you think something may be less relevant or trivial, add in all your education.

Want to know more about perfecting your LinkedIn profile? Check out our LinkedIn Fundamentals online course.


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