Cross-Promoting on social media is targeting specific posts and tailoring them towards the intended social media channel.
You’ve started cross-promoting across your social channels, but is your content getting the attention it deserves?
Cross-promotion isn’t rocket science, but it does require a bit of research into your audiences and the platforms to get it right.
If you’re still trying to save time by copy and pasting the same message to each of your social channels, you might want to read our previous article on why you should stop cross-posting first and then come back to this one.
Cross-promotion is about creating unique, platform-specific messages for your posts. When you cross-promote your content on social media, it increases the reach and chances of being seen by more audiences.
Below are some tips and best practices to help you get more traction from your cross-promoted content.
1. Think before you post
Take a moment to consider the audiences on each of your social platforms, it is likely they are quite different and are connected to your brand for various reasons.
Before you post content ask yourself, will this be attractive to the audience on this platform? Not everything has to be shared on every platform, be selective with what you choose to publish.
2. Create an Eye-Catching Heading
Social media users are prone to mindlessly scrolling their newsfeed. A good heading will catch the attention of users and have them engaging with content.
You should aim to capture the interest of your audience by taking the time to craft the right message and heading for your posts. Experiment with a few different versions and measure the results.
3. Include a call to action
Be clear about what it is you want your audience to do. If you’re posting about a new blog article, then tell them they can read more, encourage them to register for your event or use the code you have provided to receive a discount on their order.
Whatever it is, it needs to include actionable words, and be at the end of your message, before the link.
4. Understand the Social Media Channel
Posts that use bold, eye-catching images combined with emoji-filled, chatty captions and a list of hashtags work really well on Instagram, but your post is going to look a bit out of place on over on LinkedIn.
Make sure you know the conventions of the platform, and how other users post and engage with content. Get some more tips on making your content platform specific.
5. Time your Posts!
Think about when are your target audience is active on social media?
To optimise your chances of engagement you should be posting at times when your audience is active – this may differ from platform to platform – if your audience are tradies, then most of them will finish at about 3 o’clock.
Take a look at your analytics and determine the time and days that are best to post. Scheduling tools can help you organise your posts across the platform so you don’t have to manually post at different times.
6. Don’t Forget to Promote Yourself
Remember to also promote your social profiles in your offline marketing. Encourage your mailing list to follow your social pages. Tell people you meet, that you are on Instagram, or have a new Twitter account. You can also give out business cards with your LinkedIn profile on them.
Businesses you are affiliated with can also help spread the word; you might just need to ask, and always offer to reciprocate.
Now that you know what works you can start applying some of the tips to your posts – do your research and experiment with your messaging to gain valuable insights.