It’s been an epic week at Optus Stadium in Perth, with the AFL Grand Final announcement taking second fiddle to the spectacular digital marketing conference that was State of Social ‘21.
The two-day conference was absolutely jampacked with speakers including Aviation American Gin’s highflying gin-ius Adrian Molina, Rachel Corbett, Head of Podcasts and Digital Content of NOVA Entertainment, We Are Social’s Suzie Shaw, and journalist Rae Johnston.
With over 20 sessions across the two days, attendees delved into the hottest topics in social media and digital marketing. Most notably, a keynote by UK’s Zoe Scaman who spoke on topics of fandom and the power of cultural and commercial currency.
A ticket to State of Social was so in demand that guests from other states submitted to WA Quarantine rules in order to attend in person. The virtual ticket option allowed delegates from across the world to participate with international attendees as close as New Zealand and as far away as Florida.
“I’m absolutely thrilled with the success of State of Social ‘21,” founder Meg Coffey said. “It has been such a hectic year and I kept waiting for the rug to be pulled from underneath us, even at the last minute. We did it though and I think this year’s event was quite possibly the best yet.
“The calibre of speakers was incredible and it didn’t matter that some had to join us via Zoom, their content transcended any distance. I am beyond grateful to all of our speakers, they absolutely blew me away with their knowledge,” Ms Coffey said.
The feedback from the event has been glowing across social media post event – the sun was shining showing Perth at her best and highlighting why there’s no place else that State of Social would call home.
The event returns in 2022 aiming to become the largest digital marketing event in APAC.