Getting Started with IGTV

Are you curious about how to get started with IGTV? 

IGTV (or Instagram TV) takes what you love about Instagram and flips it on its head. 

Well, more accurately, it’s side.

While most people will be familiar with Instagram for its beautiful images and short videos, IGTV opens up a whole new world of video content to its users.

Think of IGTV as Instagram’s answer to YouTube.  

Launched in June of 2018, IGTV allows users to upload videos to their own channels, but there’s a catch. Unlike the videos you might upload to Instagram, videos uploaded to IGTV must be at least one minute long. And if you’re a verified user, you can upload videos up to one hour in length. (The rest of us mere mortals are limited to 10 minutes).  

You may be thinking, who’s going to watch a 60-minute video on Instagram? And that’s certainly an understandable question. But it’s not that crazy of an idea. After all, people already watch hours and hours of Netflix and YouTube on their phones, so why not do the same on InstagramTV. 

So, just how do you get started on IGTV?

Explore content through your existing Instagram app

Much like how Messenger and Facebook are separate apps that work together, as do IGTV and Instagram.

While we can’t recommend using the Instagram app if you want to get serious with IGTV, it is a great way to start dipping your toes in the IGTV water. Simply head to our explore section and tap the icon in the top-left corner. If you don’t have an Instagram account, you’ll have to make one to use IGTV, as the two apps are linked.  

Download the IGTV app

Now that you’ve got a feel for the type of content being produced on IGTV, it’s time to get serious. If you want the full experience of the platform, the dedicated app is what you need. 

Upload your first IGTV video

When you’re ready to upload some content, there are a few things to keep in mind: 

  • Videos must be in MP4 file format.
  • You can upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9.
  • Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
  • The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.

What to post on IGTV

When it comes to what to post on IGTV, the possibilities are huge. You can choose to create scripted content specifically produced for the platform or take a run-and-gun approach. 

Alternatively, it is a fantastic opportunity to repurpose some of your existing content on another platform. This is especially useful for sharing 16:9 (horizontal) videos, as IGTV allows users to rotate their screens for a bigger picture. 

Sharing IGTV videos

Maybe you’re more interested in sharing videos on IGTV. Well, fortunately, the process is extremely simple. 

To share an IGTV video in a direct message: 

  1. Tap to open the video you would like to share
  2. Tap the paper airplane icon at the bottom of the video
  3. Select the people you would like to share it with and tap send

To share an IGTV video as a link:

  1. Tap to open the video you would like to share
  2. Tap the ellipsis at the bottom of the video
  3. Select copy link
  4. Paste the link to platforms outside of Instagram like Facebook or Twitter

To share an IGTV video as an Instagram story (only for verified accounts or accounts with 10K or more followers):

  1. Tap to open the video you would like to share.
  2. Tap the ellipsis at the bottom of the video
  3. Select copy link
  4. Access and create your Instagram Story
  5. Tap the chain-link icon at the top of the screen
  6. Paste the link of the IGTV video
  7. Tap done

However you’re planning on using IGTV for your business, the best way to get started on the platform is to just … get started.

Like many social media platforms, the more you do, the more you’ll learn. 

And if you’re ever lost, make sure you check out the Instagram Help Centre.

If you’re excited to learn more about Instagram, head over to our Instagram resources page.

Getting Started with IGTV