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2020 Facts & Figures // Facebook Statistics


This is it. The ultimate list of Facebook Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

general // advertising // benchmarks

Here we go…

General Facebook Stats

Facebook Audience Stats

  • There are 300 million active users for Facebook Stories.

Facebook Demographics (US)

Countries with highest number of Facebook users as of Jan 2020

Facebook Advertising Statistics

  • The average cost per click for any Facebook ad is $1.72
  • Facebook reports that 1.95 billion people can be reached through ads.
  • Facebook can reach 32% of the population aged 13 years or older through ads.
  • 44% of Facebook’s ad audience is female.
  • 56% of Facebook’s ad audience is male.
  • Overall, women are significantly more likely to click or tap on Facebook adverts compared to men, while people between the ages of 35 and 65 also show greater propensity to engage with commercial messages on the platform.
  • The top 5 countries with the greatest advertising reach are; India, USA, Indonesia, Brazil, and Mexico. Australia didn’t make the top 20.
  • Facebook’s global advertising audience can reach 19% of males aged between 25-34.
  • Facebook’s global advertising audience can reach 13% of females aged between 25-34.
  • 56.4% of Facebook’s advertisement audience speak English.
  • The average Australian user clicks on 21 Facebook adverts per month.
  • 58% of marketers plan on increasing their use of Facebook ads over the next 12 months

Facebook Device Stats

  • 98% of Facebook users access the app by any type of mobile device.
  • 1.9% of Facebook users only access Facebook by a desktop computer.
  • 19% of Facebook users access the app by both phones and computers.
  • 79% of Facebook users only access the app by phone.
  • 80.8% of Facebook users access Facebook on Android devices.
  • 14.2% of Facebook users access Facebook on IOS devices.
  • 5% of Facebook users access Facebook on other devices.
  • 94% of ad revenue on Facebook is from mobile.
  • Only 6% of ad revenue comes from desktop.

Facebook Activity Stats

  • A “typical” user likes 12 posts in a 30-day period.
  • A “typical” user comments on 6 posts in a 30-day period.
  • A “typical” user shares 1 post in a 30-day period.
  • A “typical” user clicks on 13 Facebook adverts in a 30-day period.
  • Australia has one of the highest median monthly Facebook comments per user – 10. This is second only behind the Philippines (12)
  • 88% of Facebook users claim to be on the app to keep in contact with family and friends.
  • 85% of Facebook videos are watched with no sound!
  • Facebook users are four times more likely to watch a live video compared to a recorded video.
  • Square videos get a whopping 35% more views than landscape videos.
  • Only 16.6% of posts on Facebook are video. Facebook has admitted to prioritizing video on the platform, yet the majority of people are not taking advantage of this.

Facebook Benchmark Stats

  • The average Facebook page has a 0.12% increase in page likes.
  • The average post reach vs page likes is 7.01%
  • The average organic reach vs page likes is 5.17%
  • 26.9% of pages are using paid media.

Engagement v Reach

  • The average paid reach vs total reach is 28.1%
  • The worldwide average organic reach of posts vs the number of page likes is 5.2%
  • The Australian average organic reach of posts vs the number of page likes is 7.6%
  • The average engagement rate for any kind of Facebook posts is 3.41%
  • The average engagement rate for video posts is 6.15%
  • The average engagement rate for image posts is 4.48%
  • The average engagement rate for Facebook link page posts is 2.69%
  • The average engagement rate for Facebook page status posts is 1.38%
  • Pages with less than 10,000 fans perform better than pages with more than 10,000 fans:
    • Pages with less than 10k fans have an average organic engagement of post reach vs page likes of 4.62%
    • Pages with less than 10k fans have an average engagement rate of Facebook posts of 8.21%
    • Pages with more than 10k fans have an average organic engagement of post reach vs page likes of 2.34%
    • Pages with more than 10k fans have an average organic engagement of post reach vs page likes of 2.19%

Top Facebook Page by Likes

  1. Facebook page – 214,710,000
  2. Samsung – 160,180,000
  3. Cristiano Ronaldo – 122,200,000
  4. Real Madrid FC – 110,820,000
  5. Coca-Cola – 107,370,000
  6. FC Barcelona – 103,170,000
  7. Shakira – 100,100,000
  8. Tasty – 97,650,000
  9. Vin Diesel – 96,880,000
  10. CGTN – 91,720,000

Feel the need for more stats?

Here are some of our previous posts:

Be sure to check out the video version of this post here or if the yearn to learn is strong, our Facebook Marketing Webinar might be perfect for you.

1 Comment

  1. 150 ?????????? Social Media ??? ?????? ?? ????????? ?? 2020 - Higheranking · May 24, 2020 Reply

    […] ???? ???????? ?????????? ??????? ??? ??? ???????? ??? Facebook ????? 5,17% ??? ???????????? […]

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