26th March 2020
This is it. The ultimate list of Linkedin Statistics that you need to know in 2020.
We’ve scoured the web and compiled everything we could find into one complete record, full of sources.
Here we go…
General LinkedIn Statistics
- Fortune 500 companies love LinkedIn, it’s the most popular social media platform for these companies to use!
- Microsoft purchased LinkedIn for $26.2 billion in 2016.
- 87 million millennial’s are on LinkedIn.
- LinkedIn has 63 million unique mobile visitors each month.
- If your profile has photos you will get 21x more views than without.
- LinkedIn SlideShare has 70 million monthly active users.
- SlideShare has more than 18 million pieces of content uploaded.
- LinkedIn users are 20x more likely to share a video on the platform than any other type of post.
- Posts on LinkedIn that contain images have a 98% better comment rate, and posts with links have a 200% higher engagement rate.
- Only 3 million users share content weekly on LinkedIn.
- Only 1 million users have published an article on LinkedIn.
- Long-form content is really popular on LinkedIn and gets the most shares out of any content.
- The platform currently has over 660 million registered users, with 303 million of them being active on a monthly basis.
- 90 million of these users are senior-level influencers, and 63 million are in decision-making positions.
- LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads.
- 45% of marketers have also gained customers through the platform.
- 65% of B2B companies have used LinkedIn paid ads to acquire customers.
- 95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.
- It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it.
- LinkedIn lasts 6:07 minutes. During this time, users visit approximately 6.17 pages.
- The average user spends 17 minutes on LinkedIn each month.
LinkedIn Advertising Statistics
- LinkedIn reports that 663 million can be reached with LinkedIn adverts.
- Marketers can reach 12% of people aged 18 years or older with adverts on LinkedIn.
- 43% of LinkedIn ads audience is female.
- 57% of LinkedIn ads audience is male.
Countries with the Greatest Reach on LinkedIn
Australia is ranked 12th with a reach of 11,000,000.
Australia is ranked 11th with the highest potential advertising reach compared to population with 56%.
Most Followed LinkedIn Pages
- TED Conferences – 12.5 million
- Google – 12.1 million
- Amazon – 8.6 million
- LinkedIn – 8.2 million
- Microsoft – 7.8 million
- IBM – 6.4 million
- Unilever – 6.2 million
- Nestle – 6.0 million
- Accenture – 4.4 million
- Facebook – 4.4 million
Feel the need for more stats?
Looking for some platform specific stats? We got you.
Here are some of our previous posts about LinkedIn stats: