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2020 Facts & Figures // LinkedIn Statistics


This is it. The ultimate list of Linkedin Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

Here we go…

  • LinkedIn reports that 663 million can be reached with LinkedIn adverts.
  • Marketers can reach 12% of people aged 18 years or older with adverts on LinkedIn.
  • 43% of LinkedIn ads audience is female.
  • 57% of LinkedIn ads audience is male.

LinkedIn Advertising Audience Stats

Below is the share of LinkedIn's advertising audience worldwide, listed by age and gender.

  1. USA - 160,000,000
  2. India - 62,000,000
  3. China - 50,000,000
  4. Brazil - 39,000,000
  5. U.K - 28,000,000

Australia is ranked 12th with a reach of 11,000,000.

Australia is ranked 11th with the highest potential advertising reach compared to population with 56%.

  1. TED Conferences - 12.5 million
  2. Google - 12.1 million
  3. Amazon - 8.6 million
  4. LinkedIn - 8.2 million
  5. Microsoft - 7.8 million
  6. IBM - 6.4 million
  7. Unilever - 6.2 million
  8. Nestle - 6.0 million
  9. Accenture - 4.4 million
  10. Facebook - 4.4 million

Feel the need for more stats?

Looking for some platform specific stats? We got you.

Here are some of our previous posts about LinkedIn stats:

If the yearn to learn is strong, our LinkedIn Workshop might be perfect for you.

2020 Facts & Figures // LinkedIn Statistics

1 Comment

  1. What Social Media Should My Business Be Using? | White Peak Digital · June 30, 2020 Reply

    […] over 660 million registered users and a main target demographic of 30-49, LinkedIn is the ideal place to make connections within the […]

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