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2020 Facts & Figures // LinkedIn Statistics


This is it. The ultimate list of Linkedin Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

Here we go…

Random LinkedIn Statistics

LinkedIn Audience Stats

  • LinkedIn reports that 663 million can be reached with LinkedIn adverts.
  • Marketers can reach 12% of people aged 18 years or older with adverts on LinkedIn.
  • 43% of LinkedIn ads audience is female.
  • 57% of LinkedIn ads audience is male.
  • 37% of US adults are on LinkedIn.
  • An average session on LinkedIn lasts 6:07 minutes.
    • During this time, users visit approximately 6.17 pages.
  • The average user spends 17 minutes on LinkedIn each month.

LinkedIn Demographics (US)

Countries with the Greatest Reach on LinkedIn

  1. USA – 160,000,000
  2. India – 62,000,000
  3. China – 50,000,000
  4. Brazil – 39,000,000
  5. U.K – 28,000,000
  • Australia is ranked 12th with a reach of 11,000,000.
  • Australia is ranked 11th with the highest potential advertising reach compared to population with 56%.

LinkedIn Advertising Audience Stats

Below is the share of LinkedIn’s advertising audience worldwide, listed by age and gender.

Most Followed LinkedIn Pages

  1. TED Conferences – 12.5 million
  2. Google – 12.1 million
  3. Amazon – 8.6 million
  4. LinkedIn – 8.2 million
  5. Microsoft – 7.8 million
  6. IBM – 6.4 million
  7. Unilever – 6.2 million
  8. Nestle – 6.0 million
  9. Accenture – 4.4 million
  10. Facebook – 4.4 million

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