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50 Stats for LinkedIn in 2019

SMPerth
Posted by SMPerth January 24, 2019 6 Min Read

The professional social network site, LinkedIn, continues to grow in today’s ever-changing digital media landscape.

With more than 575 million users worldwide, the network provides an opportunity to develop strong business connections with a large number of people. 

To better understand this social media giant, we’re bringing you all the stats you need to know about LinkedIn in 2019.

Let’s Begin

  • There are more than 575 million LinkedIn users worldwide.
  • There are more than 9 million LinkedIn users in Australia.
  • 29% of US internet users are on LinkedIn.
  • 260 million LinkedIn users log in each month. This is up from 106 million each month in 2016.
  • 40% of the monthly active users are using LinkedIn every day. That’s approximately 100 million people you could be connecting with each day.
  • LinkedIn is aiming for 3 billion users and wants to be the home for working professionals across the world.
  • 61 million LinkedIn users are senior level influencers.
  • 40 million LinkedIn users are in decision-making positions.
  • LinkedIn is the most popular social media platform for Fortune 500 companies.
  • Microsoft purchased LinkedIn for the small fee of $25 billion in 2016. They clearly see the huge potential in the company.
  • 87 million millennials are on LinkedIn.
  • 11 million millennials on LinkedIn are in decision-making jobs.
  • Mobile is huge for LinkedIn. They currently have 63 million unique mobile users monthly.
  • 44% of LinkedIn users are women.
  • There are more than 39 million students and recent graduates on LinkedIn.
  • 41% of millionaires use LinkedIn.
  • LinkedIn currently has more than 15 million active job listings.
  • More than 122 million LinkedIn users have got a job interview from their profile.
  • More than 20 million companies are listed on LinkedIn.

CONTENT

  • 94% of B2B marketers use LinkedIn to distribute content.
  • 91% of marketing executives say that when it comes to finding quality content, LinkedIn is the best.
  • The LinkedIn feed has approximately 9 billion content impressions each week.
  • 3 million people share content weekly. This is very low for the 500 million-plus LinkedIn users.
  • LinkedIn is responsible for more than 50% of all social traffic to B2B blogs and websites.
  • Only 1 million users have ever published an article on LinkedIn. This works out to be only 0.2% of all users!1 million members on LinkedIn
  • Articles between 1700 – 2100 words receive the most shares.
  • ‘How-to’ posts get 2x as many views as question posts. Keep this in mind when creating your content.
  • Only 6% of the most shared articles of the last five years were written by LinkedIn Influencers.
  • Titles between 40 – 49 characters are the best performing on LinkedIn.
  • Articles with 8 images perform the best.
  • Articles with 0 videos perform better than articles with video.
  • LinkedIn has a domain authority of 100. Because of this, articles you publish on LinkedIn are likely to be ranked better over similar native content ranking for the same keywords.
  • 54% of senior executives share work-related videos on LinkedIn with coworkers weekly.
  • 59% of senior executives would prefer to watch the video if both text and video are on the same page.
  • LinkedIn SlideShare has 18 million pieces of content uploaded.

B2B Marketing Stats

  • 59% of B2B marketers say LinkedIn is effective at generating leads for their brand.
  • 71% of B2B marketers include LinkedIn as part of their advertising strategy.
  • 38% of B2B marketers say that LinkedIn generated revenue for their business.
  • HubSpot found that LinkedIn generates three times more conversions than Twitter and Facebook.
  • 655 of B2B companies have gained a customer by using LinkedIn.
  • Of all the posts that convert to leads, the average length of the post is 248 characters.
  • 1 out of every 3 LinkedIn group posts that converted had a question mark in the subject line.

Some Fun Facts

  • At the end of the 1Q 2018, LinkedIn generated 976 million in revenue.
  • At the end of the 2Q 2018, LinkedIn generated 1.3 billion in revenue.
  • The places with the most LinkedIn users are US, India, Brazil, Great Britain and Canada.
  • LinkedIn profiles with professional profile pictures get 14 times more profile views!
  • 35.5 million people have been hired by someone they connected with on LinkedIn.
  • The average CEO on LinkedIn has 930 connections.
  • More than 90% of recruitment agencies use LinkedIn.
  • The average user spends 17 minutes per month on LinkedIn.

New to LinkedIn? If so, we have a long list of LinkedIn resources that will help you get started.

Are you aware of any info about LinkedIn that we’ve missed? Please let us know in the comments below!

 

50 Stats for LinkedIn in 2019