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2020 Facts & Figures // Pinterest Statistics


This is it. The ultimate list of Pinterest Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

Here we go…

Travellers use Pinterest to help them decide where to go, how to get there, and what to do once they arrive. Pinterest can help your brand play a part in their journey.

Here's a breakdown of how Australian pinners use the platform for travel:

  • 1.9m+ Australians look for travel ideas on Pinterest every month
  • 75% say travel pins from brands are useful
  • 65% of those interested in travel are females
  • 73% of Australian pinners were inspired to plan an additional trip because of Pinterest
  • 70% of Pinners discovered a new travel option on Pinterest
  • 36% more likely to find that helping the environment is important to them than the average internet users
  • 14% more likely to regularly try new foods from other countries.
  • 32% more likely to be interested in other cultures and countries than the average internet user.
  • 29% more likely to feel that exploring the world is important to me than the average internet users
  • 54% have noticed promoted Pins for travel on Pinterest
  • 48% who viewed branded Travel content made a purchase

Below is a list of some of the top 100 trends that Pinterest has indentified for 2020.

To make the list " a topic has to show sustained, upward growth over time. For this year’s report, Pinterest compared global search volumes from August 2017–July 2018 and August 2018–July 2019.

Pinterest identified the 100 rising trends and categorized them into 10 cultural themes:

  • Beyond Binary 
    • Gender neutral haircut (+625%)
    • Gender neutral games list (+301%)
    • Gender neutral party themes (35%)
  • Conscious Consumption
    • Climate change protest signs (+5961%)
    • Low-waste lifestyle (+446%)
    • Ocean trash art (+39%)
  • Finding Balance
    • Social media detox (+314%)
    • Feng Shui decor (+137%)
    • Embrace being single (+49%)
  • Home Hub
    • Home coffee stations (+751%)
    • Homemade baby foods (+379%)
    • Garden room (+104%)
  • Internationally Inspired
    • Australian garden landscaping (+781%)
    • Spanish style bathrooms (+309%)
    • Kerala food breakfast (+78%)
  • Pampered Pets
    • Cat playground outdoor (+512%)
    • Pet resort (+260%)
    • Pet fashion (+199%)
  • Responsible Travel
    • Travel stories (+125%)
    • Eco friendly travel (+73%)
    • Abroad education (+32%)
  • Re-wilding
    • Bushcraft camping (+1069%)
    • Nature travel (+253%)
    • Bring outdoors inside (+108%)
  • Space Everything
    • Two the moon birthday party (+589%)
    • Galaxy themed birthday party (+341%)
    • NASA hoodie (+106%)
  • 90s rerun
    • Hair scrunchie (+6309%)
    • Y2K outfits (+669%)
    • 90s fashion grunge (+292%)

  • 72% of Pinterest's ad audience is female.
  • 20% of Pinterest's ad audience is male.
  • People on Pinterest rate ads on Pinterest 1.4 times more relevant and useful than those on other platforms.
  • 1 in 2 people make a purchase after seeing a promoted pin
  • 78% of users say content from brands is useful, including ads
  • Pinterest had a 12% increase on their advertising reach on their previous quarter-to-quarter.
  • Pinterest can reach 169 million people with their adverts.
  • Marketers can reach 2.8% of the population aged 13 years or more with their adverts.
  • By 2020, Pinterest ad revenue is projected to surpass $1 billion

Potential Reach of Advertising Audience

Both Female and Male

  • 18 - 24 years old (240,300,000)
  • 25 - 34 years old (64,040,000)
  • 35 - 44 years old (32,950,000)
  • 45 - 49 years old (8,740,000)
  • 50 - 54 years old (6,420,000)
  • 55 - 64 years old (13,810,000)
  • 65+ years old (4,450,000)
  • Total (168,950,500)

Female Advertising Audience

  • 18 - 24 years old (19,280,000)
  • 25 - 34 years old (48,880,000)
  • 35 - 44 years old (25,410,000)
  • 45 - 49 years old (6,370,000)
  • 50 - 54 years old (5,000,000)
  • 55 - 64 years old (11,250,000)
  • 65+ years old (4,450,000)
  • Total (119,950,000)

Male Advertising Audience

  • 18 - 24 years old (5,020,000)
  • 25 - 34 years old (15,160,000)
  • 35 - 44 years old (7,540,000)
  • 45 - 49 years old (550,000)
  • 50 - 54 years old (410,000)
  • 55 - 64 years old (1,350,000)
  • 65+ years old (310,000)
  • Total (14,250,000)

 

Audience Stats

Below is the share of Pinterest's advertising audience worldwide, listed by age and gender.

Feel the need for more stats?

Looking for some platform specific stats? We got you.

Here are some of our previous posts about Pinterest Stats:

2020 Facts & Figures // Pinterest Statistics

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