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2020 Facts & Figures // Pinterest Statistics


This is it. The ultimate list of Pinterest Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

Here we go…

General Pinterest Stats

  • Pinterest has more than 320 million monthly active users.
  • Pinterest gained appoximately 51 million monthly international users in 2019.
  • In the US, Pinterest can reach 83% of females aged between 35 – 54 years of age. This same audience accounts for 80% of the buying decisions in US homes. 
  • Pinterest is great for planning life moments. 85% of women use Pinterest to plan life moments compared to 44% for Instagram.
  • 52% of Pinterest users use the app to learn more about drinks and food.
  • In 2018, Pinterest had a 480% increase in dads searching DIY projects to do with their children.
  • 52% of Millennials in America use Pinterest each month.
  • Millennials claim that Pinterest inspires them to make dreams a reality, more so than any other platform. 
  • 28% of global marketers are using Pinterest
  • Users rate adverts on Pinterest 1.4x more relevant than any other social media app
  • 90% of users agree that Pinterest is “filled with positivity” and the platform is doing its best to keep it that way.
  • The average time spent on Pinterest is 14.2 minutes
  • 85% of Pinterest users prefer reaching the platform via their smartphones.
  • These users are highly active on the platform and have saved more than 200 billion Pins in total.

Pinterest Demographics (US)

Countries with the Greatest Reach on Pinterest

  1. USA – 79,430,000
  2. Germany – 12,501,000
  3. France – 10,760,000
  4. U.K – 10,655,000
  5. Canada – 8,251,000

Australia is ranked 8th with a reach of 4,602,000.

Pinterest 100 for 2020

Below is a list of some of the top 100 trends that Pinterest has indentified for 2020. 

To make the list ” a topic has to show sustained, upward growth over time. For this year’s report, Pinterest compared global search volumes from August 2017–July 2018 and August 2018–July 2019. 

Pinterest identified the 100 rising trends and categorized them into 10 cultural themes:

  • Beyond Binary 
    • Gender neutral haircut (+625%)
    • Gender neutral games list (+301%)
    • Gender neutral party themes (35%)
  • Conscious Consumption
    • Climate change protest signs (+5961%)
    • Low-waste lifestyle (+446%)
    • Ocean trash art (+39%)
  • Finding Balance
    • Social media detox (+314%)
    • Feng Shui decor (+137%)
    • Embrace being single (+49%)
  • Home Hub
    • Home coffee stations (+751%)
    • Homemade baby foods (+379%)
    • Garden room (+104%)
  • Internationally Inspired
    • Australian garden landscaping (+781%)
    • Spanish style bathrooms (+309%)
    • Kerala food breakfast (+78%)
  • Pampered Pets
    • Cat playground outdoor (+512%)
    • Pet resort (+260%)
    • Pet fashion (+199%)
  • Responsible Travel
    • Travel stories (+125%)
    • Eco friendly travel (+73%)
    • Abroad education (+32%)
  • Re-wilding
    • Bushcraft camping (+1069%)
    • Nature travel (+253%)
    • Bring outdoors inside (+108%)
  • Space Everything
    • Two the moon birthday party (+589%)
    • Galaxy themed birthday party (+341%)
    • NASA hoodie (+106%)
  • 90s rerun
    • Hair scrunchie (+6309%)
    • Y2K outfits (+669%)
    • 90s fashion grunge (+292%)

Pinterest Advertising

  • 72% of Pinterest’s ad audience is female.
  • 20% of Pinterest’s ad audience is male. 
  • People on Pinterest rate ads on Pinterest 1.4 times more relevant and useful than those on other platforms.
  • 1 in 2 people make a purchase after seeing a promoted pin
  • 78% of users say content from brands is useful, including ads
  • Pinterest had a 12% increase on their advertising reach on their previous quarter-to-quarter.
  • Pinterest can reach 169 million people with their adverts.
  • Marketers can reach 2.8% of the population aged 13 years or more with their adverts.
  • By 2020, Pinterest ad revenue is projected to surpass $1 billion

Potential Reach of Advertising Audience

Both Female and Male

  • 18 – 24 years old (240,300,000)
  • 25 – 34 years old (64,040,000)
  • 35 – 44 years old (32,950,000)
  • 45 – 49 years old (8,740,000)
  • 50 – 54 years old (6,420,000)
  • 55 – 64 years old (13,810,000)
  • 65+ years old (4,450,000)
  • Total (168,950,500)

Female Advertising Audience

  • 18 – 24 years old (19,280,000)
  • 25 – 34 years old (48,880,000)
  • 35 – 44 years old (25,410,000)
  • 45 – 49 years old (6,370,000)
  • 50 – 54 years old (5,000,000)
  • 55 – 64 years old (11,250,000)
  • 65+ years old (4,450,000)
  • Total (119,950,000)

Male Advertising Audience

  • 18 – 24 years old (5,020,000)
  • 25 – 34 years old (15,160,000)
  • 35 – 44 years old (7,540,000)
  • 45 – 49 years old (550,000)
  • 50 – 54 years old (410,000)
  • 55 – 64 years old (1,350,000)
  • 65+ years old (310,000)
  • Total (14,250,000)

Audience Stats

Below is the share of Pinterest’s advertising audience worldwide, listed by age and gender.

Feel the need for more stats?

Looking for some platform specific stats? We got you.

Here are some of our previous posts about Pinterest Stats:

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