Pinterest Statistics for 2024

Presenting the ultimate list of Pinterest Statistics you need to know in 2024.

If you’re in search of inspiration, Pinterest is the platform you shouldn’t overlook. Don’t be fooled by its popularity among creatives; it’s an excellent resource for professionals as well.

With its unique visual search engine and more than 400 million active users worldwide, Pinterest is fast becoming a go-to platform for marketers and social media enthusiasts alike.

We’ve combed the web and put together a comprehensive record of statistics, complete with sources, to help you stay ahead of the curve.

From global reports like the Digital Report to localised sources specific to Australia, we update this Pinterest statistics page regularly with the latest news.

According to data released by Pinterest’s advertising resources, the platform had 3.45 million users in Australia at the beginning of 2023. This figure represents 13.1% of the country’s total population.

It’s important to note that Pinterest’s terms of service restrict the use of its platform to individuals aged 13 and above. Therefore, it can be inferred that 15.5% of eligible users in Australia utilized Pinterest in 2023.

Moreover, Pinterest’s ad reach in Australia amounted to 13.6 percent of the country’s internet users in early 2023, irrespective of age.

Get ready to discover all the fascinating facts and stats about Pinterest that will take your social media game to the next level.

  • Pinterest has 442 million global monthly active users and 7 million are from Australia.
  • 7.9% of Australian web traffic referrals from social media come from Pinterest.
  • In Australia, Pinterest ads have the potential to reach 4.10 million people. 
  • 37% of Australian mums are on Pinterest.
  • 42% of Australian millennials are on Pinterest.
  • 53% of Australian millennial women are on Pinterest.
  • 32% of Australian millennial men are on Pinterest.
  • 36% of Pinterest’s Australian users have an average of $100k+ household income.

Travellers use Pinterest to help them decide where to go, how to get there, and what to do once they arrive. Pinterest can help your brand play a part in their journey.

Here’s a breakdown of how Australian pinners use the platform for travel:

  • 1.9m+ Australians look for travel ideas on Pinterest every month
  • 75% say travel pins from brands are useful
  • 65% of those interested in travel are females
  • 73% of Australian pinners were inspired to plan an additional trip because of Pinterest
  • 70% of Pinners discovered a new travel option on Pinterest
  • 36% more likely to find that helping the environment is important to them than the average internet users
  • 14% more likely to regularly try new foods from other countries.
  • 32% more likely to be interested in other cultures and countries than the average internet user.
  • 29% more likely to feel that exploring the world is important to me than the average internet users
  • 54% have noticed promoted Pins for travel on Pinterest
  • 48% who viewed branded Travel content made a purchase

  1. USA – 93,365,000
  2. Brazil – 34,545,000
  3. Mexico – 26,460,000
  4. Germany – 17,141,000
  5. France – 12,334,500
  6. U.K – 10,391,000
  7. Argentina – 10,262,000
  8. Italy – 9,193,500
  9. Canada – 9,006,500
  10. Colombia – 7,870,500

Australia is ranked 16th with a reach of 4,731,000.

Below is a list of some of the top trends that Pinterest has identified for 2023.

  • RAiry styles
  • Rust married
  • Gemini hair
  • Micro makeover
  • Pool pawties
  • Chance of showers
  • Sci-fi hits
  • Rainscapes
  • Hipstoric home
  • Primal movement
  • The YOLO years
  • Wildflowers
  • The fourth trimester
  • Date different
  • Romcom core
  • Mush-riins
  • Fringe with benefits
  • Crown care
  • Beyond blue and pink
  • Now processing
  • Free spirits
  • All aboard
  • Money moves
  • Good on paper
  • All the raves
  • Home front
  • Vitamin seaweed

  • 78.9% of Pinterest’s ad audience is female.
  • 18% of Pinterest’s ad audience is male.
  • People on Pinterest rate ads on Pinterest 1.4 times more relevant and useful than those on other platforms.
  • 1 in 2 people make a purchase after seeing a promoted pin
  • 78% of users say content from brands is useful, including ads
  • Pinterest had a 16.6% increase in their advertising reach compared to their previous quarter-to-quarter.
  • Pinterest can reach 293.6 million people with their adverts.
  • Marketers can reach 3.6% of the population aged 13 years or more with their adverts.
  • By 2026, Pinterest is prospected to generate $4.1 billion U.S. dollars in advertising revenue
  • Pinterest ads reach 3.6% of the world’s population.
  • Pinterest ads reach 5.7% of the world’s internet users. 

 

Potential Reach of Advertising Audience

Both Female and Male

  • 18 – 24 years old – 23.1%
  • 25 – 34 years old  – 26%
  • 35 – 44 years old – 15.7%
  • 45 – 54 years old – 10.6%
  • 55 – 64 years old – 8.0%
  • 65+ years old – 5.6%
  • Total ad reach – 293,600,000

Female Advertising Audience (%)

  • 18 – 24 years old – 24.7%
  • 25 – 34 years old – 21.4%
  • 35 – 44 years old – 12.8%
  • 45 – 54 years old – 8.4%
  • 55 – 64 years old – 7.1%
  • 65+ years old – 4.5%

Male Advertising Audience (%)

  • 18 – 24 years old – 5.4%
  • 25 – 34 years old – 4.6%
  • 35 – 44 years old – 2.9%
  • 45 – 54 years old – 2.2%
  • 55 – 64 years old – 1.9%
  • 65+ years old – 1.1%

 

Audience Stats

Below is the share of Pinterest’s advertising audience worldwide, listed by age and gender.

  • 18 – 24 year old
    • Female – 24.7%
    • Male – 5.4%
    • Unspecified – 1.2%
  • 25 – 34 year old
    • Female – 21.4%
    • Male – 4.6%
    • Unspecified – 0.8%
  • 35 – 44 year old
    • Female – 12.8%
    • Male – 2.9%
    • Unspecified – 0.4%
  • 45 – 54 year old
    • Female – 8.4%
    • Male – 2.2%
    • Unspecified – 0.3%
  • 55 – 64 year old
    • Female – 7.1%
    • Male – 1.9%
    • Unspecified – 0.3%
  • 65+ years old
    • Female – 4.5%
    • Male – 1.1%
    • Unspecified – 0.2%

Feel the need for more stats?

Looking for some platform-specific stats? We got you.

Pinterest AuditGive your account a refresh

We’ll walk you through all the steps you need to take your Pinterest presence to new heights, from filling out important information to breaking down your content.