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2020 Facts & Figures // Twitter Statistics


This is it. The ultimate list of Twitter statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources. Here we go…

Random Twitter Stats

Twitter Audience Stats

  • 339.6 million people can be reached with adverts on Twitter.
  • Marketers can reach 5.6% of people aged 13 years or older with Twitter ads.
  • 38% of Twitter’s ad audience is female.
  • 62% of Twitter’s ad audience is male.

Countries with the Greatest Reach on Twitter

  1. USA – 59.350,000
  2. Japan – 45,750,000
  3. U.K – 16,700,000
  4. Saudi Arabia – 14,350,000
  5. Brazil – 12,150,000
Australia is ranked 16th with a reach of 6,230,000.

Twitter Demographics (US)

Countries with highest number of Twitter users as of Jan 2020

Twitter Advertisement Audience Stats

Below is the share of Twitter’s advertising audience worldwide, listed by age and gender.

Twitter Accounts with the most Followers

  1. Barack Obama – 112 million
  2. Justin Bieber – 108.9 million
  3. Katy Perry – 108.4 million
  4. Rihanna – 95.7 million
  5. Taylor Swift – 85.6 million
  6. Cristiano Ronaldo – 82.5 million
  7. Lady Gaga – 80.8 million
  8. Ellen Degeneres – 79.4 million
  9. YouTube – 72.2 million
  10. Donald Trump – 72.1 million

Popular Emojis on Twitter

Twitter Global Digital Source: Global Digital Overview

Feel the need for more stats?

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