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2020 Facts & Figures // Twitter Statistics


This is it. The ultimate list of Twitter statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

general // advertising // hashtags // global rankings

Here we go…

General Twitter Stats

Twitter Advertising Stats

  • People are also 26% more likely to view ads on the platform than on any other leading platform.
  • 386 million people can be reached with adverts on Twitter.
  • Marketers can reach 6.4% of people aged 13 years or older with Twitter ads.
  • 39% of Twitter’s ad audience is female.
  • 61% of Twitter’s ad audience is male.

Twitter Advertisement Audience Stats

Below is the share of Twitter’s advertising audience worldwide, listed by age and gender.

Global Twitter Breakdowns

Countries with the Greatest Reach on Twitter

  1. USA – 59.350,000
  2. Japan – 45,750,000
  3. U.K – 16,700,000
  4. Saudi Arabia – 14,350,000
  5. Brazil – 12,150,000

Australia is ranked 16th with a reach of 6,230,000.

Twitter Demographics (US)

Twitter Accounts with the most Followers

  1. Barack Obama – 112 million
  2. Justin Bieber – 108.9 million
  3. Katy Perry – 108.4 million
  4. Rihanna – 95.7 million
  5. Taylor Swift – 85.6 million
  6. Cristiano Ronaldo – 82.5 million
  7. Lady Gaga – 80.8 million
  8. Ellen Degeneres – 79.4 million
  9. YouTube – 72.2 million
  10. Donald Trump – 72.1 million

Popular Emojis on Twitter

Twitter Global Digital

Source: Global Digital Overview

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