2024 Twitter Statistics // Everything You Need to Know from SMPerth

This is it. The ultimate list of X/Twitter statistics that you need to know in 2024.

Launched in 2006, Twitter quickly became one of the world’s most popular apps, even spawning its own verbs. However, Twitter, as we know it, is no more.

From misinformation, flagged Tweets, and fake news to bots, scams, and a billionaire owner who seems more interested in posting dank memes than actually running a successful platform—X (fka Twitter) is anything but boring.

Yep, there’s no need to panic. We’re sure Twitter’s current dumpster fire will burn itself out eventually, right?

While we can’t tell you what will happen to X, the least we can do is give you the information you need to make an informed opinion about the platform.

We’ve scoured the web and compiled everything we could find into one complete record full of sources. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Unlike the $8 a month that Twitter Blue (or is it now X Blue or Blue X?) will cost you, our statistics are completely free…

On October 27, Elon Musk officially bought Twitter for $44 billion.
X/Twitter is now worth just $12.5 billion.
On Jul 23, 2023, Twitter officially rebranded to X.
The first tweet was sent on 21 March 2006, and it read – “just setting up my twttr” by @jack
In April of 2023, Elon Musk laid off more than 6,000 X/Twitter employees.
X/Twitter made a profit for the first time in Q4 2017.
X/Twitter’s net worth as of January 2023 is $35B.
As of 2024, Twitter is priced at $42.61 USD per share.
X/Twitter’s ad reach is 618.9 million people, or 7.7% of the world’s population.
X/Twitter’s audience is 39.1% female and 60.9% male.
X/Twitter’s largest audience is males aged 25 to 35 years of age.
Japanese users spend the most time on X/Twitter monthly, 8 hours and 19 minutes, compared to the global average of 4 hours and 40 minutes.
Of any brand, YouTube has the most X/Twitter followers at 79.7 million.

As of 2024, X/Twitter has 200 to 250 million daily active users (mDAUs).
X/Twitter has a potential ad reach of 618.9 million.
X/Twitter’s ad reach is 7.7% of the global population.
X/Twitter’s ad reach is 60.9% male and 39.1% female.

Below is the share of X/Twitter’s advertising audience worldwide, listed by age and gender.

13 – 17 years old
- Female – 1.3%
- Male – 1.2%
18 – 24 years old
- Female – 15.2%
- Male – 19.3%
25 – 34 years old
- Female – 13.0%
- Male – 22.4%
35 – 49 years old
- Female – 6.7%
- Male – 13.1%
50+ years old
- Female – 2.9%
- Male – 4.9%

Countries with the Greatest Advertising Reach on X/Twitter

USA – 105.42 million
Japan – 73.40 million
India – 26.08 million
United Kingdom – 25.60 million
Indonesia – 24 million
Brazil – 23.4 million

X/Titter is Australia’s 9th most popular social media platform.
X/Twitter has a potential ad reach of 6.1 million people in Australia.
X/Twitter’s ads can reach 22.9% of Australia’s population or 24.2% of all internet users.
Australian X/Twitter users open the app 72 times per month.
Despite the above, only 2.6% of 16 to 64-year-olds consider X/Twitter to be their favourite platform.
13.53% of Australia’s web traffic referrals on social media come from X/Twitter.
25.5% of Australians over 18 years old are on X/Twitter.
In Australia, X/Twitter’s audience is 32.5% female and 67.5% male.

Elon Musk – 169 million
Barack Obama – 131 million
Justin Bieber – 111 million
Cristiano Ronaldo – 110 million
Rihanna – 108 million
Katy Perry – 106 million
Taylor Swift – 95 million
Narendra Modi – 94 million
Donald Trump – 87 million
Lady Gaga – 83 million

Feel the need for more stats?

Looking for some platform-specific stats? We got you.

Facebook
TikTok
Instagram
Snapchat