Welcome to the ultimate guide to YouTube statistics that matter in 2024!

YouTube has undoubtedly become a force to be reckoned with in the world of video content creation.

As the largest video-sharing platform, it offers endless opportunities for creators to reach and engage with their audience.

That’s why it’s crucial to stay current with the latest YouTube statistics, which can inform your content creation and marketing strategies.

To make things easier, we’ve gathered all the essential YouTube statistics for 2024 in one place, with credible sources to back them up. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find. Whether you’re a YouTuber, marketer, or just a curious observer, this guide has got you covered.

So, sit back, relax, and let’s dive into the latest trends and insights on YouTube!

In January 2024, YouTube has a potential ad reach of 2.49 billion
Youtube’s largest audience is males aged 25 to 34.
India has the most YouTube users in the world, with 462 million. \
‘Song’ is the most popular search on YouTube.
15% of YouTube’s site traffic comes from America.
500 hours of video is uploaded to YouTube every minute.
The average user is on YouTube for 11 minutes and 24 seconds each day.
A whopping 70% of what users watch is suggested by the YouTube algorithm.
Mobile accounts for more than 70% of YouTube views.
On average, each visit to YouTube involves 6.5 web pages.
Jimmy Donaldson (MrBeast) is the highest earner on YouTube, pulling in $54 million annually.
78.8% of marketers say that YouTube is the most effective video marketing platform.
A significant 69% of marketers plan on increasing their use of YouTube video
YouTube ads reach 46.6% of all internet users.
1 billion hours are watched on YouTube each day!
45.6% of users are female and 54.4% are male.

In 2024, Australians are spending 17.1 hours per month on YouTube.
YouTube has a potential ad reach of 20.80 people in Australia.
YouTube ads reach 82.5% of Australia’s population.
YouTube’s Australian audience is 50.7% female and 49.3% male.
YouTube makes between $1.5 to $2 billion in ad revenue in Australia.
One in every two Australians use YouTube.
2.35% of Australian social media web traffic referrals come from YouTube.
The top search on YouTube in Australia last year was simply ‘the’.

The following stats are from the We Are Social 2024 Report:

The
Song
Songs
Live
Music
Movie
New
Love
Baby
News
Video
Movies
Minecraft
ASMR
Roblox
Funny
Car
Fortnite
TikTok
Meme

Pinkfong! Kids’ Songs & Stories – Baby Shark Dance (13.9 billion)
Luis Fonsi Feat. Daddy Yankee – Despacito (8.3 billion)
LooLoo Kids – Johny Johny Yes Papa (6.8 billion)
Cocomelon – Nursery Rhymes – Bath Song (6.5 billion)
Ed Sheeran – Shape of You (6.1 billion)
Whiz Khalifa Feat. Charlie Puth – See you again (5.68 billion)
Cocomelon – Nursery Rhymes – Wheels on the Bus (5.8 billion)
ChuChU TV Nursery Rhymes & Kids Songs – Phonics Song with Two Words (5.6 billion)
Mark Ronson Feat. Bruno Mars – Uptown Funk (5.1 billion)
Мирошка ТВ – Learning Colours – Colourful Eggs on a Farm (5.0 billion)

T Series – 257 million
Mr Beast – 231 million
Cocomelon – 170 million
Set India – 167 million
✿ Kids Diana Show – 118 million
Like Nastya – 112 million
PewDiePie – 111 million
Vlad and Niki – 108 million
Zee Music Company – 103 million
WWE – 98 million

Feel the need for more stats?

Looking for some platform-specific stats? We got you.

Looking for more when it comes to YouTube? Check out our YouTube Resources and get your marketing firing!

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