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2020 Facts & Figures // Social Media Statistics


This is it. The ultimate list of Social Media Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

general // global stats // apps // ecommerce

Here we go…

General Social Media Stats

The Impact of COVID-19

  • Increased usage has been most pronounced across younger age groups, but a third of internet users aged 45 to 64 also told GlobalWebIndex that they’re spending more time using social media as a result of coronavirus lockdowns.
  • Women are more likely to have increased their social media activities compared to men, with almost two-thirds of women aged 16 to 24 saying they’re spending more time using social media in recent weeks.
  • Despite already spending more time on social media than any other country, the Philippines has seen the greatest number of people reporting an increase in the amount of time they’re spending on social platforms.
  • In Italy – one of the first Western countries to experience a complete lockdown – the number of group calls on Facebook Messenger involving three or more users increased by more than 1,000 percent in March alone, while people across the country have also increased the time they spend using Facebook-owned apps by more than 70 percent since the lockdown began.
  • Despite lingering concerns about privacy, teleconferencing service Zoom has been a clear winner, with the company revealing that it’s had as many as 200 million daily active users in recent weeks – 20 times more than pre-pandemic levels.
  • GlobalWebIndex finds that tutorials and how-to videos are amongst the top kinds of content that consumers want more of during the COVID-19 crisis, and these may represent a particularly compelling opportunity for B2B brands.
  • “Coronavirus” was the third most frequently entered search query across the whole of Q1, but the query topped the rankings in March, generating more than twice as many searches as the perennial top term, “Google.”

The Brand Effect

Global Most Used Social Media Platforms

The figures below are based on monthly active users, active user accounts, advertising audiences and unique monthly visitors.

  1. Facebook – 2.4 billion
  2. YouTube – 2 billion
  3. WhatsApp  – 1.6 billion
  4. Facebook Messenger – 1.3 billion
  5. Weixin/WeChat – 1.1 billion
  6. Instagram – 1 billion
  7. Douyin/Tik Tok – 800 million
  8. QQ – 730 million
  9. Qzone – 517 million
  10. Sina Weibo – 497 million
  11. Reddit – 430 million
  12. Snapchat – 382 million
  13. Twitter – 340 million
  14. Pinterest – 322 million

Internet and Social Media Penetration

Below is the number of internet users in each region compared against population.

  • Northern Europe – 95%
  • Western Europe – 92%
  • Northern America – 88%
  • Southern Europe – 83%
  • Eastern Europe – 78%
  • Western Asia – 72%
  • Southern America – 72%
  • Oceania – 70%
  • South Eastern Asia – 66%
  • Central America – 66%
  • Eastern Asia – 63%
  • Caribbean – 60%
  • Southern Africa – 60%
  • Central Asia – 54%
  • Northern Africa – 53%
  • South Eastern Asia – 48%
  • Western Africa – 36%
  • Eastern Africa – 23%
  • Middle Africa – 22%

Below is the number of social media users in each region compared against the population.

  • Eastern Asia – 71%
  • Northern America – 69%
  • Northern Europe – 67%
  • Southern America – 67%
  • Central America – 64%
  • South Eastern Asia – 61%
  • Southern Europe – 59%
  • Oceania – 57%
  • Western Asia – 56%
  • Western Europe – 54%
  • Caribbean – 51%
  • Eastern Europe – 49%
  • Northern Africa – 39%
  • Southern Africa – 36%
  • Southern Asia – 27%
  • Central Asia – 22%
  • Western Africa – 13%
  • Eastern Africa – 8%
  • Middle Africa – 6%

Media Usage

Below is the average times internet users aged between 16 – 64 spend on different media devices.

  • Using the internet – 6 hrs 43 mins
  • Using social media – 2 hrs 23 mins
  • Watching T.V – 3 hrs 18 mins
  • Listening to music streaming services – 1 hr 26 mins
  • Using a games console – 1 hr 10 mins
  • On average, global internet users spend some 136 minutes per day surfing social networks.

Mobile Connections in Australia

Global Top Apps

Below is a list of top mobile apps by average monthly users throughout 2019:

  1. WhatsApp Messenger
  2. Facebook
  3. Facebook Messenger
  4. We Chat
  5. Instagram
  6. Tik Tok
  7. Aliplay
  8. QQ
  9. Taobao
  10. Baidu

How Australia uses Mobile Apps by Category

Internet users aged 16 – 64.

  • Social networking apps – 86%
  • Messenger apps – 81%
  • Map apps – 74%
  • Entertainment or video apps – 67%
  • Shopping apps – 57%
  • Banking apps – 47%
  • Music apps – 46%
  • Games – 40%
  • Health and fitness apps – 26%
  • Dating and friendship apps – 8.5%

Most Popular Australian Apps

The information below is based on monthly active users during 2019.

  1. Facebook Messenger
  2. Facebook
  3. Instagram
  4. WhatsApp Messenger
  5. Spotify
  6. Snapchat
  7. Netflix
  8. Ebay
  9. Commbank
  10. Microsoft Outlook

Most Downloaded Australian Apps

The information below is based on number of downloads during 2019.

  1. Facebook Messenger
  2. Netflix
  3. Spotify
  4. Instagram
  5. Tik Tok
  6. WhatsApp Messenger
  7. Facebook
  8. Uber Eats
  9. Snapchat
  10. Stan

Australian Consumer Spend on Mobile Apps

Below is the ranking of mobile apps by consumer spend.

  1. Tinder
  2. Netflix
  3. YouTube
  4. Bumble
  5. Optus sports
  6. Kayo sports
  7. Bigo Live
  8. LinkedIn
  9. YouTube music
  10. Google One

Australian E-commerce Stats

Below is the percentage of Australian internet users between 16 – 64 who perform the following actions each month.

  • Searched online for a product or service to purchase – 84%
  • Visited an online retail store – 76%
  • Purchased any type of product – 70%
  • Made a purchase by either a laptop or desktop – 47%
  • Made a purchase by a mobile phone – 33%

Below is the total spent by Australians on different E commerce categories.

  • Travel and accommodation – $19.9 billion
  • Fashion and beauty – $6.93 billion
  • Electronics and physical media – $3.86 billion
  • Toys/DIY/hobbies – $3.84 billion
  • Food and personal care – $3.02 billion
  • Furniture and appliances – $3.05 billion
  • Video games – $435 million
  • Digital music – $327 million

How internet users in Australia aged 16 – 24 claim how they are finding out about new brands.

  1. Search engines – 42%
  2. TV ads – 42%
  3. Word-of-mouth – 38%
  4. Social media ads – 26%
  5. In-store displays – 25%
  6. Product brochures – 24%
  7. Brand or product websites – 24%
  8. Ads on websites – 22%
  9. TV shows or films – 22%
  10. Direct mail or email – 18%

Most Searched Australian Google Queries

  1. Kmart
  2. Shoes
  3. Ebay
  4. Bunnings
  5. Nike
  6. iPhone
  7. Big W
  8. Samsung
  9. Target
  10. Lego

Consumer Behaviour

  • 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a celebrity posts about it.
  • 50% of consumers say they follow brands on social media to learn about new products or services, while 48% say they follow to be entertained.
  • 51% of consumers will unfollow a brand if the content shared is irrelevant. Meanwhile 78% will unfollow if they see too many ads or promotional posts from the brand.
  • 23% of Australians watch video content on a T.V by casting it from a mobile phone.
  • 23% of Australians scan QR codes.
  • 22% of Australians use an image search tool.
  • 25% of Australians use their mobile phone as a ticket or boarding pass.
  • 45% of Australians transfer money to friends or family with a mobile app.
  • When it comes to online transactions, 74% of women and 77% of men make purchases.

Feel the need for more statistics?

Looking for some platform specific stats? We got you.

Here are some of our previous general social media stat posts:

1 Comment

  1. BDSMXP · April 25, 2020 Reply

    I see there is only 8.5% population using dating apps, including the dating websites? However, seeking is the most popular sugar daddy/baby site in Australia, especially in the worldwide. So my question is why there are only little people are using dating apps?

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