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2020 Facts & Figures // Snapchat Statistics


This is it. The ultimate list of Snapchat Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

Here we go…

General Snapchat Stats

Snapchat Audience Stats

  • Snapchat reports that 381.5 million people can be reached with their ads.
  • Snapchat can reach 6.3% of the population who are aged 13 years or more.
  • 61% of users on Snapchat are female.
  • 38% of users on Snapchat are male.

Snapchat Demographics (US)

Countries with the Greatest Reach on Snapchat

  1. USA – 101,250,000
  2. India – 22,950,000
  3. France – 21,250,000
  4. U.K – 18,700,000
  5. Saudi Arabia – 16,100,000
  • Australia is ranked 13th with a reach of 6,850,000

Snapchat Advertisement Audience Stats

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

Potential Reach of Advertising Audience

Both Female & Male

  • 13 – 17 years old (71,200,000)
  • 18 – 20 years old (80,700,000)
  • 21 – 24 years old (68,200,000)
  • 25 – 34 years old (88,200,000)
  • 35 + years old (69,800,000)
  • Total (381,500,000)

Female Advertising Audience

  • 13 – 17 years old (48,800,000)
  • 18 – 20 years old (49,500,000)
  • 21 – 24 years old (38,600,000)
  • 25 – 34 years old (51,400,000)
  • 35 + years old (47,100,000)
  • Total (232,400,000)

Male Advertising Audience

  • 13 – 17 years old (25,400,000)
  • 18 – 20 years old (31,200,000)
  • 21 – 24 years old (29,600,000)
  • 25 – 34 years old (36,800,000)
  • 35 + years old (22,700,000)
  • Total (145,700,000)

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