Snapchat Statistics for 2024

This is it. The ultimate list of Snapchat Statistics that you need to know in 2024.

When was the last time you actually used Snapchat? It may surprise you to know that app still averages over 383 million daily active users. Should you be on it, too?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From global reports such as the Digital Report, to more localised Australian sources, we regularly update this page with the latest news we can find.

And if you’re looking to find out what all those Snapchat emojis mean – check out our guide here.

Here we go…

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

  • 13 – 17 years old
    • Female – 10.3%
    • Male – 9.4%
  • 18 – 24 years old
    • Female – 17.8%
    • Male – 20.3%
  • 25 – 34 years old
    • Female – 11.3%
    • Male – 12.1%
  • 35 – 49 years old
    • Female – 8.3%
    • Male – 5.7%
  • 50+ years old
    • Female – 2.5%
    • Male – 1.3%

  1. India – 145,250,000
  2. USA – 107,050,000
  3. France – 25,000,000
  4. U.K – 21,650,000
  5. Pakistan – 21,550,000
  6. Saudi Arabia – 20,600,000

 

  • Australia is ranked 14th with a reach of 7,450,000

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

  • 13 – 17 years old
    • Female – 10.3%
    • Male – 9.4%
  • 18 – 24 years old
    • Female – 17.8%
    • Male – 20.3%
  • 25 – 34 years old
    • Female – 11.3%
    • Male – 12.1%
  • 35 – 49 years old
    • Female – 8.3%
    • Male – 5.7%
  • 50+ years old
    • Female – 2.5%
    • Male – 1.3%

Feel the need for more stats?

Looking for some platform-specific statistics? We got you.