2020 Facts & Figures // TikTok Statistics

TikTok is the destination for short-form mobile videos.

Their mission is to inspire creativity and bring joy. Statistics bring us joy.

Since TikTok’s launch in 2018, it’s growth has been explosive, especially among teenagers, and is showing no signs of slowing down despite impending regulation.

TikTok celebrates storytellers, and we’ve witnessed the positive impact that creativity and storytelling brings to the TikTok community and the experience of our platform.  

Brands are an important part of the TikTok experience. Whether they are starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources. This is it – the ultimate list of TikTok Statistics that you need to know in 2020.

Here we go…

The following stats were from data sourced by GlobalWebIndex during November 2019 to give a better understanding about audience engagement on TikTok

  • 68% of users watched someone else’s video.
  • 63% liked someone else’s video.
  • 63% started following someone.
  • 59% logged in without doing anything.
  • 55% uploaded a video.
  • 54% commented on someone’s video.
  • 50% shared someone’s video on a different social network.
  • 43% uploaded a “Duet” video.
  • 41% uploaded a “React” video.

The top 50 TikTok influencers have a following comparable to 16% of the global population.

At least 40 TikTok stars have more than 10 million followers and it’s top 25 accounts have more than 20 million followers.

  1. Loren Gray - 39.4 million
  2. Tik Tok - 37.1 million
  3. Zac King - 34.8 million
  4. Baby Ariel - 30.2 million
  5. Riyaz - 28.8 million

Feel the need for more stats?

Looking for some platform specific stats? We got you.

2020 Facts & Figures // TikTok Statistics