2024 TikTok Statistics for Marketers // SMPerth

TikTok is the destination for short-form mobile videos.

Their mission is to inspire creativity and bring joy. Statistics bring us joy.

Since TikTok’s launch in 2018, its growth has been explosive, especially among teenagers, and shows no signs of slowing down despite impending regulation.

TikTok celebrates storytellers, and we’ve witnessed the positive impact that creativity and storytelling bring to the TikTok community and the experience of our platform.

Brands are an important part of the TikTok experience. Whether they are starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy by creating TikTok videos daily.

We’ve scoured the web and compiled everything we could find into one complete record full of sources. This is the ultimate list of TikTok Statistics you need to know in 2024.

Here we go…

TikTok is now the world’s fifth most-used social media platform based on monthly active users.
TikTok is expected to reach 2.2 billion users by 2027.
TikTok has an ad reach of 1.56 billion people.
TikTok’s potential ad reach is 19.3% of the world’s population.
TikTok is the sixth largest social network.
The platform has approximately 1.5 billion monthly active users worldwide.
TikTok has the highest engagement rate of 2.65% of any social media platform, based on follower count.
The most popular hashtag on TikTok is #FYP.
The median number of post likes versus post views is 7.06%.
Gen Z uses TikTok more than Instagram.
In 2023, TikTok generated $2.7 billion in revenue.
The app has been downloaded more than 4.7 billion times worldwide.
Over 1 billion videos are viewed daily on TikTok.
In the US, TikTok has 150 monthly active users.
TikTok’s audience is 48% female and 52% male.
The engagement rate for posts from TikTok business accounts is 7.8%.
Khabane Lame is the most popular TikToker, with 161 million followers.
The average user spends 52 minutes each day on the app.
The average user opens the app 8 times a day.

The potential ad reach on TikTok (18+) is 1.56 billion.
TikTok ads reach 19.3% of the world’s population.
TikTok ads reach 29.3% of total internet users.
Influencers with more than 2.5 million followers charge between $600-$1000 per post.
TikTok guarantees five million daily impressions for brand takeover ads.
The female ad reach is 48% female vs 52% male.
TikTok’s largest advertising audience is males aged 18 to 24 years old.
26% of marketers are using TikTok.

As of 2024, the following countries have the largest ad reach on TikTok:

The USA
Indonesia
Brazil
Mexico
Vietnam
Russian Federation
Pakistan
The Philippines
Thailand
Turkey

TikTok’s ad reach in Australia is 9.73 million people.
TikTok ads have the potential to reach 36.6% of Australians.
In Australia, TikTok’s audience is 50.9% female and 49.1% male.
In 2024, TikTok has become Australia’s 25th most popular app overall and the 4th most popular social media app.
8.5 million Australians are active on the platform every single month.
Australian Android users spend 1.5 hours per day on TikTok.
In Australia, TikTok ads have the potential to reach 46.6% of the population over the age of 18.

80% of 16 to 17-year-olds use TikTok.
According to the Digital Report, TikTok’s users are 48% female and 52% male.
TikTok’s largest audience is males aged 18 to 24 years old.
UK TikTokers spend the most time on the app monthly at 49 hours and 12 minutes.
The worldwide average for time spent on TikTok monthly is 34 hours.
TikTok is available in 154 countries.
30% of users have used TikTok Shop.
Nearly 80 million monthly active users are located in the US.
While only 9% of US internet users claim to have used TikTok, 49% of teenagers claim to use the platform.
37% of TikTok users have a household income of $100k+.

At least 50 TikTok stars have more than 38.5 million followers, and its top 10 accounts all have more than 74 million followers.

Khabane Lame – 161.8 million
Charlie D’Amelio – 152.9 million
MrBeast – 93.9 million
Bella Poarch – 93.8 million
Addison Rae – 88.7 million
Zach King – 81.3 million
Kimberly Loaiza – 80.9 million
TikTok – 80 million
cznburak – 75 million

The Rock – 74.4 million

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