Which Social Media Platform Should You Be Using – Part One

According to the 2018 Yellow Social Media Report, the number of businesses utilising social media has reached record heights.

While small and large businesses alike understand the value of having a social media presence, the question is, are they using the right platform to achieve their marketing objectives?

Determining which social media platform(s) to implement in your marketing strategy is like reading a ‘choose your own adventure’ novel. While each platform has its pits and peaks, it all comes down to the end goal. We’ve broken down the who, what and why of the top 4 social leaders so you can make an informed decision about which platform(s) is best suited to your business and its target market.


Who: Facebook is favoured by more females than males, and although most popular with ages 18 to 39, its appeal is evident across all ages.

What: Facebook has many uses. From keeping in touch with family and friends to accessing news and current affairs to buying and selling products and services.

Why: Facebook is the most popular social media platform with over 15 million Australians using the site.


Who: Consumers aged 18 to 29 years are most likely to use YouTube, and unlike Facebook, the platform appeals to more men than women.

What: YouTube is a video-sharing service that allows users to create, watch and share videos. People use YouTube for everything from education to entertainment.

Why: YouTube is the second most popular platform with consumers.


Who: Instagram appeals mostly to a younger demographic. Statistics show ages 18 to 29 years are more likely to use the platform, followed by 30 to 39 years.

What: Instagram is an app that allows users to share both photos and video. It also offers Instagram Stories (much like snapchat) and has just released IGTV which gives users a YouTube-like experience but with vertical video.

Why: Popularity of this platform is on the rise and definitely one to watch!


Who: Much like Instagram, Snapchat appeals to a younger audience.

What: Snapchat is a fun and creative platform. It allows users to share photos, videos and short text to individuals or groups of people.

Why: Statistics show that Snapchatters access the app 33 times respectively per week on average. This is more often than most other social platforms.

Social Media Usage Statistics

Source: Yellow Social Media Report 2018: Consumer

For more stats check out our breakdown of the 2018 Yellow Social Media Report


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