2020 Facts & Figures // Instagram Statistics

This is it. The ultimate list of Instagram Statistics that you need to know in 2020.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

Here we go…

Random Instagram Stats

Instagram User Stats

Instagram Usage Stats

Instagram Ad Stats

Instagram Brand Stats

Interactions on Instagram Across Different Industries

Most Followed Instagram Accounts

Influencers With the Highest Effectiveness Scores

Socialbakers measure their influencer scores by their effectiveness based on their interactions per 1,000 followers, authenticity, and the strength of their interests.

influencer scores

Most Engaging Instagram Posts

  • Netflix carousel of various cast members from different Netflix shows sleeping on set.
    interactions 1
  • Maybelline’s Brazil account that partnered with influencer @marimaria for the promotion of their product line.Maybelline
  • Netflix’s Season 3 trailer for 13 Reasons Why.
    netflix us


Feel the need for more stats?

Here are some of our previous posts:

1 Comment

  1. NapoleonCat · January 9, 2020 Reply

    The stats are overwhelming! Thanks for sharing!


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